In this lecture, speaker Dr. Salih Al-Ibrahim will introduce the concept of social marketing, its tools and how they can be used to promote libraries. The lecture will discuss the importance of social marketing for libraries and how it reflects the cognitive development of communities, the difference between social marketing and commercial marketing, and how to develop a social marketing plan for libraries.

EVENT DATE AND TIME
07/05/2018
Between 07:00 - 09:00

EVENT LANGUAGE
EN

EVENT LOCATION
Auditorium - L2087